Dana Siegal, Founder and Executive Director

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Dana has spent over 25 years successfully leading high-stakes sales at some of the world’s most recognized companies—including Microsoft, Salesforce, Bloomberg, and The New York Times. She also contributed to the success of some of the most successful unicorns isncluding  Buddy Media- sold to Salesforce.com for almost $1bb and Sprinklr -now publicly traded on the NYSE with a valuation exceeding $2B.

Trained directly by sales luminaries like Dick Dunkle, the creator of the original MEDDICC acronym and sales qualification framework, Dana blends strategic rigor with emotional intelligence—making her a trusted advisor to executives, teams, and future sellers alike.

Throughout her career, Dana consistently overachieved on her own targets while becoming a sought-after coach and speaker across Go-To-Market disciplines, including Sales, Marketing, Customer Success, and Enablement.

Meddli is built on the simple idea that sales is a skill, not just a talent. And like any skill, it can be learned, practiced, and mastered. Whether you’re a technical Founder, early-career seller or a seasoned executive, our modular frameworks will help the entire GTM team build trust, operate with conviction, guide clients through high stakes evaluations and  steer toward the win/win.