Dana Siegal, Founder and Executive Director

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Dana has spent over 25 years leading high-stakes sales at some of the world’s most recognized companies—including Microsoft, Salesforce, Bloomberg, and The New York Times—as well as Buddy Media which was sold to Salesforce.com for almost $1bb and Sprinklr valued at over $2bb today on the NYSE. 

As a trusted advisor to executives, marketers, sales leaders and sellers, Dana saw that 

Sellers were often left rely on instinct, alone - missing opportunities to build trust, drive alignment, and close deals with clarity. 

Dana created Meddli to change that. Meddli is where human connection meets sales precision. Through live workshops, deal coaching, and high-impact sales training, Dana helps individuals and teams speak the same sales language, operate with confidence, and deliver valuable results.

Meddli is built on the simple idea that sales is a skill, not just a talent. And like any skill, it can be learned, practiced, and mastered. Whether you’re an early-career seller or a seasoned executive, our frameworks will help you authentically build trust, communicate value, and guide clients through high stakes evaluations with confidence and clarity.