Dana Siegal, Founder and Executive Director

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Dana has spent over 25 years leading high-stakes sales at some of the world’s most recognized companies—including Microsoft, Salesforce, Bloomberg, and The New York Times—as well as Buddy Media which was sold to Salesforce.com for almost $1bb and Sprinklr now publicly traded on the NYSE with a valuation exceeding $2B.

After exceeding her own goals year over year, she became a saught after speaker and coach across Marketing, Sales, Success and Enablement.  

Dana saw too many talented sellers lose confidence—and deals—not from a lack of effort or talent,  but from a lack of structure and clarity.

That’s why she created Meddli—where authentic human connection meets sales process. 

Meddli is built on the simple idea that sales is a skill, not just a talent. And like any skill, it can be learned, practiced, and mastered. Whether you’re an early-career seller or a seasoned executive, our frameworks will help you authentically build trust, operate with conviction, guide clients through high stakes evaluations and  steer toward the win/win.